Building a National Brand

At Argencon we aim to position Argentina as a key actor for exporting knowledge-based services at global level. We want companies from all over the world to consider Argentina when they need to outsource or are deciding where to establish service centres. As such, we work to create a strong international brand for Argentina that makes it stand out from its competitors and highlights our unique advantages.

We need to create a NATIONAL BRAND. This is one of our core objectives.

Argentina has a well-recognised agro-industry export base; it is known for its beautiful landscapes, its sportsmen, its scientists and thinkers, its culture - Tango, Evita, Messi, Malbec, Pope Francis, Borges, Barenboim... Now we want Argentina to be associated with high-quality human resources, with the efficiency, creativity, talent and aptitude of our professionals, businessmen and entrepreneurs.

We are working towards:

• Defining our NATIONAL BRAND. Our talent, our creativity and adaptability. The prestige of our institutions. Our service-mindedness, entrepreneurial spirit, leadership skills.

• Carrying out positioning actions with key figures and institutions at international level and participating in international high-level events that reach key decision-makers.

• Developing explanatory and descriptive materials on Argentina's 'selling points' to support the local subsidiaries of companies considering our country as an option for investment.

• Showcasing positive instances of companies placing their trust in our country.

• Contributing to the work of complementary bodies, both in the public and private sectors.

Argentina has that "Je ne sais quoi", that indefinable something - a charm, an inclination to success. We want to harness that spirit and spread it worldwide. We know that if investors and companies meet us, get to know us - our habits, ways and practices - they will come.

About Argencon
Argencon is an institution formed by foreign market-related knowledge-based service companies. It aims to include the different productive clusters related to services, considering not only their individual operational topics but also their common problems.
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